> ## Documentation Index
> Fetch the complete documentation index at: https://heybtw.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# My Partners

> Manage partners, assign tiers, and control visibility per collab.

The **My Partners** tab lives inside each collab. It shows every partner involved in that event, their tier, co-host status, and sourced leads.

## Partner List

Each partner row shows:

* **Company** - Partner name, logo, and domain.
* **Tier** - Dropdown to assign a sponsor tier (Platinum, Gold, Silver, Supporting, or custom). Only visible when [Sponsor Mode](/docs/partner-ecosystem/sponsor-mode) is enabled.
* **Co-Host** - Whether this partner is a co-host on the event.
* **Sourced** - Number of attendees sourced by this partner.
* **Visibility** - Whether the partner can see other partners in the collab.
* **Actions** - Edit or remove the partner.

The workspace owner is labeled **Owner** and always appears at the top.

## Assigning Tiers

With Sponsor Mode enabled, use the **Tier** dropdown next to each partner to assign them to a sponsor tier. This controls what attendee data they can see. See [Sponsor Mode](/docs/partner-ecosystem/sponsor-mode) for details on configuring tiers.

## Adding a Partner

Click **+ Partner** at the bottom of the list to add a new partner to the collab. Enter their company name and a contact email. They'll receive an invitation to join.

You can also add partners from the top nav bar using the **+ Partner** button.

## Editing a Partner

Click the edit icon next to any partner to open the **Edit Partner** modal. Two sections:

**UTM Source Attribution** (left side)

Set the UTM source value for this partner (e.g., `utm_source=braze`). When attendees register through this partner's tracking link, they're automatically attributed to this partner in the Partner Source column.

Click the auto-generate button to create a UTM value from the partner's name. The **Partner tracking link** is generated once a Luma or Splash event is connected to this collab. Copy and share it with the partner so they can promote the event with built-in attribution.

**Co-Host Contact** (right side)

Set the primary contact for this partner:

* **Co-Host Name** and **Co-Host Email**
* **Send new invitation email** checkbox - Check this to send (or re-send) an email invitation to the co-host.
* **Custom Message (Optional)** - Add a personal message to include in the invitation email.

The partner's domain is shown at the bottom of the modal.

## Partner Visibility

The visibility column controls whether a partner can see other partners in the collab. Toggle this per partner. Some sponsors want to know who else is sponsoring. Others prefer privacy.

## Relationship to Other Views

* **[Partner Ecosystem Dashboard](/docs/partner-ecosystem/partner-ecosystem-dashboard)** - Aggregate performance across all partners, all collabs.
* **[Sponsor Mode](/docs/partner-ecosystem/sponsor-mode)** - Configure tier-level data access controls.
* **[Adding and Inviting Partners](/docs/partner-ecosystem/adding-and-inviting-partners)** - Detailed guide on the invitation flow.