Free
$0 per month. Collaborate on co-marketing events with partners and sync attendees to your CRM. Get started without a credit card.- Co-marketing event collaboration
- 4 events per year
- Partner account mapping
- CRM contact sync
- AI event summaries
- 100 free contact enrichments
- Connect to Claude, ChatGPT, and AI assistants
Growth
$149 per month. Prove which co-marketing events drove pipeline. Full attribution, unlimited partners.- Everything in Free
- Event Attribution Dashboard
- Unlimited events, unlimited partners
- Cross-event AI insights
- Full MCP access for Claude, ChatGPT, and AI assistants (read)
- Salesforce integration
- 200 contact enrichments per month
- Pay-per-lead enrichment at $0.05 per lead above 200
Enterprise
Contact Sales. For teams running large partner programs, with SSO, dedicated onboarding, and AI GTM agents.- Everything in Growth
- SSO / SAML authentication
- AI GTM Agents for unlimited AI-powered workflows
- Custom enrichment volume
- Dedicated onboarding
Lead enrichment beyond your plan’s included volume is metered at $0.05 per enriched lead. Re-enriching a contact within 90 days reuses the cached result for free. See Enrichment for details.
Partners always join free
When you add a partner to a collab, they don’t need a paid account. They join free and can see shared event data and attribution from their side. This is by design. The partner experience is how partners discover heyBTW.MCP for AI agents
The eight MCP read tools are included on every plan, including Free. Agents like Claude, ChatGPT, or any custom agent can query your event intelligence, partner insights, attribution, cross-event patterns, invite recommendations, and per-event detail out of the box. One write tool,activate_list, sends a saved List to its linked Luma event. It is gated on the agent-connections-outbound capability rather than on a plan tier by name. See MCP Tools for setup and the full tool catalog.