Co-marketing event

attribution

proven

Your co-marketing events drive pipeline. Connect attendance to meetings to closed deals.
Get the attribution data RevOps needs.

Start Your First Event Free

Your partner joins free
Get B2B AI Attendee Insights
No credit card required

Your partner joins free
Get B2B AI Attendee Insights
No credit card required
Your partner joins free
Get B2B AI Attendee Insights
No credit card required

Splash events to CRM HubSpot and Salesforce Sync

The word 'splash' in bold, italicized lowercase letters with a gray color.

Stop losing revenue in event spreadsheets

Connect attendance to pipeline to revenue.

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Welcome to heyBTW

Luma Events

HubSpot CRM

Data Enrichment

Co-Marketing Events

Event Intelligence Dashboard

See how many people attend your events, how many are qualified, how many are not contacted, and how many are unique companies that attend your events. All of this is tracked for all events or for the last three events held.

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Dashboard displaying sales intelligence with total attendees as 8 and not contacted as 10.

Co-Marketing Events

Two companies. One event. Zero shared systems. heyBTW gives both teams a workspace to coordinate invites, track leads, and see exactly what converted. No spreadsheets. No guessing who sourced what.

Book a Demo

Workspace menu showing sections Overview, AI Insights, and Collab Space with a list of collaboration topics like E-Commerce Growth and Food Delivery.

AI Account Intelligence

An attendee registers for your event. Who are they? Have they attended before? Are they in your pipeline? AI pulls CRM data, enrichment, and event history together so your team walks in prepared.

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A chat interface with heyBTW AI showing example questions like 'How many touchpoints have we had?', 'Show me attendees who haven’t been', 'Tell me about our Activision Relationship', and 'Which recent event leads need sales follow-up?' on pink background.

Partner Ecosystem Dashboard

Track every partnership, find active collaborations, and measure which partners deliver the best ROI - all in one view.

Book a Demo

AI Attendee Insight section showing multi-channel partners including Google active in 7 channels with workshops and OneTrust active in 2 channels with identical workshops.

Event Attribution Dashboard

See the Dashboard

Track attendee to meeting to closed deal. See which partners and events generate pipeline, not just RSVPs. Clean attribution data for RevOps without manual exports.

Co-Marketing Events

Two companies. One event. Zero shared systems. heyBTW gives both teams a workspace to coordinate invites, track leads, and see exactly what converted. No spreadsheets. No guessing who sourced what.

See How It Works

AI Account Intelligence

An attendee registers for your event. Who are they? Have they attended before? Are they in your pipeline? AI pulls CRM data, enrichment, and event history together so your team walks in prepared.

See the AI in Action

Partner Ecosystem Dashboard

Compare performance across all partners and events. See what converts, what needs work, and where to invest next quarter.

See Your Ecosystem

Marketing Intelligence dashboard showing Total Attendees 2485, Qualified Leads 497, Not Contacted 173, and Unique Companies 621.

Workspace sidebar menu showing Overview and AI Insights sections, and a Collab Space list with 12 items including topics like E-Commerce Growth and FinTech Mobile Innovation.

heyBTW AI chat interface showing AI-powered account intelligence queries with icons and a text input for questions.

AI Attendee Insight showing four multi-channel partners Google, Meta, OneTrust, and devrev.ai with their active channels and event-specific workshops or forums.

Everything you need to prove event ROI

CRM Integration

Event Lead Generation

Company Workspace

Partner Ecosystem Intelligence

Target Account Mapping

Cross-Event Intelligence

Platform Integrations

B2B AI Attendee Insights

Real-Time Sign-ups

Event Playbook

Full-Funnel Attribution

RSVP Goal Tracking

CRM Integration

Event Lead Generation

Company Workspace

Partner Ecosystem Intelligence

Target Account Mapping

Cross-Event Intelligence

CRM Integration

Event Lead Generation

Team Workspace

Partner Performance

Account Mapping

Cross-Event Analytics

Platform Integrations

B2B AI Attendee Insights

Real-Time Sign-ups

Event Playbook

Full-Funnel Attribution

RSVP Goal Tracking

Platform Integrations

B2B AI Insights

Real-Time Sign-ups

Event Playbooks

Full-Funnel Attribution

RSVP Goals

Before

Spreadsheet chaos

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After

All your events, one intelligent view

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Illustration labeled 'Before' showing a person struggling to carry disconnected spreadsheets and documents.

Illustration of two men shaking hands below a gear icon with text reading 'After One platform view of event data' on a blue background.

Who We Built This For

Enterprise B2B Marketers -
Prove ROI on 25+ annual partner events. Connect attendance to pipeline to closed revenue. Give RevOps the attribution data they need.

Enterprise B2B Marketers - Prove ROI on 25+ annual partner events. Connect attendance to pipeline to closed revenue. Give RevOps the attribution data they need.

Event & Sponsorship Organizers -
Show sponsors exactly what they got. Track leads, meetings, and revenue from every event. Renewals get easier when value is measurable.

Event & Sponsorship Organizers - Show sponsors exactly what they got. Track leads, meetings, and revenue from every event. Renewals get easier when value is measurable.

B2B Growth Companies -
Scale co-marketing without spreadsheet chaos. One platform for coordination, lead sharing, and attribution as your program grows.

B2B Growth Companies - Scale co-marketing without spreadsheet chaos. One platform for coordination, lead sharing, and attribution as your program grows.

Partnership Teams -
See which partners actually drive pipeline. Unify event data across your ecosystem. Double down on what converts.

Partnership Teams - See which partners actually drive pipeline. Unify event data across your ecosystem. Double down on what converts.

From GTM leaders

Smiling man with short hair and beard wearing a white hoodie with a floral design on a yellow background.

"Strategic events with the right partners generate more pipeline than any other channel"

Michael Hoy | Co-Founder & CEO
Atlas

Smiling man wearing glasses, a cap, and a hoodie with a purple background.

"Event collaboration turns good partnerships into revenue-generating relationships."

Michael Klonoff | Senior Technology Partnerships Aftership

Smiling bald man with a short beard wearing a dark blazer and a white shirt, set against a purple grid background.

"Events are the fastest way to build authentic partnerships in new markets during global expansion"

Krish Ramachandran | Founder & CEO
SaaS22

How it works

Step 1

Create Your Workspace

Invite your partner. Connect your CRM and event platform. Ready in minutes.

Form interface titled Create New Workspace with a text input to enter workspace name and a blue Create Workspace button.

Interface to create a new workspace with a text field to enter the collaboration name and a blue 'Create Workspace' button.

Step 2

Sync Event Data Automatically

Attendance from Luma and Splash flows in automatically. Leads sync to HubSpot or Salesforce.

User interface showing HubSpot settings tab with a warning that HubSpot is not connected and a button to connect to HubSpot.

Step 3

Get AI-Powered Insights

See high-intent accounts and partner performance patterns.

Dashboard showing RSVP target of 20 for Airship NYC Party with RSVP progress at 15% and timeline progress at 21% with 10 days remaining.

Dashboard showing RSVP target of 20 with RSVP progress bar labeled 'Building Momentum' and timeline progress bar for Airship NYC Party.

Step 4

Prove Pipeline Impact

Connect attendance to meetings to revenue. ROI data to justify next quarter's budget.

Line graph showing revenue growth from January to June, peaking around April and fluctuating between $95K and $380K.

Graph titled 'Revenue Growth' with a curved line chart and vertical axis labels at $95K, $190K, $285K, and $380K.

Start collaborating free. Invite your partner, launch your first event together.

Get a free account when you invite your first partner.

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