Know who’s in the room
Prove what it
drove
Build the right room with your partners. Connect your event platform and CRM to prove which events drove meetings, pipeline, and revenue.
- Set up by you, in minutes
- Sales knows the room before they walk in
- Unlimited seats, your partners join free
- Set up by you, in minutes
- Sales knows the room before they walk in
- Unlimited seats, your partners join free
“heyBTW addresses the post-event pipeline question.” · Event Tech Live
Read the full article →
The right room starts with the right list
Start from your target accounts instead of an open registration form. As RSVPs come in, each one arrives matched against your CRM: ICP match, open opportunity, existing customer, net-new account, or partner overlap.
Already syncing Splash to Salesforce? Keep it.
heyBTW doesn’t replace your event platform or your CRM. It sits on top of both, reads the attendance and deal data you already have, and adds the layer they’re missing: who was in the room and what it drove.
Connect attendance to pipeline to revenue.
.png)
Every attendee, matched as they register
See who's attending, who's qualified, who sales hasn't contacted yet, and how many net-new companies are in the room, across all your events or just your last three.
The shared partner workspace
The shared partner workspace
Two companies, one event, no shared system, until now. heyBTW gives both teams one workspace to coordinate invites, see both halves of the room, and track exactly what each side sourced. No spreadsheets, no guessing who brought whom.
.png)
It matches against your accounts, not a generic filter
It matches against your accounts, not a generic filter
Every company's idea of a good account is different, and it changes. heyBTW matches attendees against your definition and your real wins, pulling CRM status, fit, event history, and partner overlap together so your team walks in knowing who matters.
.png)
See which partners actually drive pipeline
See which partners actually drive pipeline
Compare every partner and event in one view: who fills the room with your target accounts, who sources real pipeline, and where to put your co-marketing budget next quarter.
.png)
Numbers that hold up when someone pushes back
Track every attendee from RSVP to meeting to closed deal. Sourced is the new accounts your event created. Accelerated is the open deals that moved after a room, with the dates to prove it. Every number drills down to the person, the event, and the deal. Not marketing math.
The shared partner workspace
The shared partner workspace
Two companies, one event, no shared system, until now. heyBTW gives both teams one workspace to coordinate invites, see both halves of the room, and track exactly what each side sourced. No spreadsheets, no guessing who brought whom.
It matches against your accounts, not a generic filter
It matches against your accounts, not a generic filter
Every company's idea of a good account is different, and it changes. heyBTW matches attendees against your definition and your real wins, pulling CRM status, fit, event history, and partner overlap together so your team walks in knowing who matters.
See which partners actually drive pipeline
See which partners actually drive pipeline
Compare every partner and event in one view: who fills the room with your target accounts, who sources real pipeline, and where to put your co-marketing budget next quarter.
.png)
Everything you need to prove event ROI
Everything you need to prove event ROI
Spreadsheet chaos
All your events, one intelligent view
.png)
.png)
Who We Built This For
Who We Built This For
Partner Marketers - Prove which partners actually source and influence pipeline, not just who drew a crowd. Put co-marketing budget where the relationships convert.
Organizers & Sponsors - Give sponsors exactly what they paid for: the leads, meetings, and pipeline their event generated. Renewals get easier when the value is measurable.
Field & Event Marketers - Tie attendance to pipeline and closed revenue, so the next budget conversation starts with proof instead of a vibe.
DevRel & Community - Show that community events and ecosystem programs build real relationships and real opportunities, not just signups and swag.
From GTM leaders
Get started in four steps
Create Your Workspace
Create Your Workspace
Invite your partners. Connect your CRM and event platform. Ready in minutes.
.png)
Build the list and open invites
Build the list and open invites
Pull the right accounts from your CRM, invite your partners' audiences too, and open RSVPs. Attendance from Luma, Splash, or Zuddl flows in automatically.
.png)
Know the room before you walk in
Know the room before you walk in
Every RSVP arrives matched against your CRM: who fits, who's a customer, who's already in a deal, and who your partners brought.
.png)
Prove Pipeline Impact
Prove Pipeline Impact
Connect attendance to meetings to revenue. ROI data to justify next quarter's budget.
.png)
.png)
