You run the room. heyBTW handles the work around it.
heyBTW connects the events you already run, and the partners you run them with, to your go-to-market team. Get started over MCP: connect it to Claude and ask who to invite, who registered, who came and who needs a follow-up.
https://mcp.heybtw.com/mcpCopyThis is where you sign up. Add the URL to Claude as a custom connector and sign in with your work Google account. Connecting creates your heyBTW workspace.
Read the setup guideGet started today. No API key, no setup call.
Your events and your partners, connected to your go-to-market team
The events you already run
Dinners, meetups, open houses and partner events, on the event platform or spreadsheet you use today. Nothing to migrate.
The partners you run them with
Co-hosts and partners: which accounts each one is inviting and who they brought. Nobody has to hand over a full list.
Aligned inside your company
Marketing, sales and partnerships work from one record: who was invited, who came, who owns the follow-up and what it did to pipeline in your CRM.
Aligned with your partners
You and each partner work the same room. Each company sees its own side, and the record of who met whom outlasts the night.
Know who's in the room. Fill it with the right people. Follow up and prove it.
Ask the way you would ask a teammate.
Claude shows the room against your target account list: who is in, who each co-host brought and which accounts are still missing.
Every invite comes from the person who already knows them, drafted in your own email and logged in heyBTW.
Claude lists what was committed, what is done and what is overdue, by name.
Claude joins the event record with your CRM: event-sourced and event-influenced pipeline, and what each partner brought.
Invites, follow-ups and ROI, on the tools you already use
heyBTW keeps the record of the event. Claude carries it into every GTM tool you have connected. No integration project and nothing to migrate.
Invites
Build the list from your prospecting tool and your CRM, like Apollo and HubSpot. Send from your own email or sequencer.
Follow-ups
Every attendee goes to the owner your CRM names. Tasks and nudges land in Slack, or wherever your team works.
Attribution and ROI
Event and partner touches joined to the pipeline in HubSpot, Salesforce or Attio.
Partner account mapping
See which of your target accounts each partner can bring, next to your own account list.
If a tool has a connector, heyBTW works with it, including your internal tools. Nothing is sent or written without your approval.
Free to start
Free
Connect over MCP and bring in your past events: who registered, who came, your lists and your follow-up tasks.
Paid
Unlimited active and upcoming events, connected to your GTM tools. See pricing
Enterprise
The full Relationship Context Graph across your events, partners and deals. Talk to us
Event and partner ROI, connected to the CRM you already run
Your CRM stays the source of truth for the deal. heyBTW keeps the touches the CRM never sees: who was invited, which partner brought them, who came and who followed up. Claude reads both, so every answer ties back to the pipeline your revenue team already reports.
What your events touched
Event-sourced and event-influenced pipeline, by event, with the dates behind each one.
What each partner brought
Partner-sourced and partner-influenced deals, each with the touch that earned the credit. Credit for every partner, never a ranking.
Your rules, your systems
Your attribution window, applied to your own pipeline. heyBTW never writes an opportunity or contests your CRM's original source.
Works with HubSpot, Salesforce, Attio and other CRMs through the connector you already have in your assistant.
Sign-up and sign-in happen at one URL
- MCP server URL:
https://mcp.heybtw.com/mcp - Sign-up: connect to that URL and sign in with Google. The first connection creates the workspace. There is no separate sign-up form.
- Auth: OAuth sign-in. No API key and no workspace ID are required.
- A workspace-specific URL is shown inside the heyBTW app. It is optional.
- Docs index for agents: heybtw.com/docs/llms.txt
Test it on your next event
Add the connector, paste a link to your event page and attach the guest list. Claude, or the assistant you use, takes it from there.
Read the setup guide